Nu.Reflections Medical Aesthetics is a well-established clinic for BOTOX, fillers, and many other cosmetic treatments. They needed to expand their social media presence to attract more clients.
As an aesthetics company, Nu.Reflections has strict marketing guidelines to follow. No promotions, sales, or before/after content can be shown on their social media accounts. They also needed a revamp for their social media branding.
For social media rebrand, we chose a sophisticated color palette to convey upscale brand identity. We also introduce more bite-sized video content in both English and Chinese on Instagram and 小红书.