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CONTEXT
Motorist is building their brand awareness to become a household name in the car industry. We were roped in to expand its brand recognition through its existing social networks.
//PROBLEM
Motorist needed more active participation from their followers online instead of just doing regular giveaways.
//SOLUTION
In order to increase its outreach online, we created more shareable content such as, "5 Instaworthy Locations" & "Useful Items To Have In Your Car".
MOTORIST RECOMMENDS
Motorist Recommends is a curated Spotify playlist for drivers to on the road!
CARS OF INSTAGRAM
In order to boost Motorist's engagement, we asked drivers and car enthusiasts to post a photo of their car and tag us to get featured on Motorist IG feed.
SOCIAL MEDIA CURATION
Our curated social media posts were mostly targeted
5 INSTA-WORTHY LOCATIONS
One of our Facebook posts for Motorist went viral with over 1000 shares.
FILED UNDER:
Social Media Curation & Branding
CLIENT:
Motorist, Singapore
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