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CONTEXT

Motorist is building their brand awareness to become a household name in the car industry. We were roped in to expand its brand recognition through its existing social networks.

//PROBLEM

Motorist needed more active participation from their followers online instead of just doing regular giveaways. 

//SOLUTION

In order to increase its outreach online, we created more shareable content such as, "5 Instaworthy Locations" & "Useful Items To Have In Your Car".

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MOTORIST RECOMMENDS

Motorist Recommends is a curated Spotify playlist for drivers to on the road!

CARS OF INSTAGRAM

In order to boost Motorist's engagement, we asked drivers and car enthusiasts to post a photo of their car and tag us to get featured on Motorist IG feed.

SOCIAL MEDIA CURATION

Our curated social media posts were mostly targeted

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5 INSTA-WORTHY LOCATIONS

One of our Facebook posts for Motorist went viral with over 1000 shares.

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FILED UNDER:
Social Media Curation & Branding 

CLIENT:
Motorist, Singapore