In this day and age, not having a social media presence for your business is the equivalent of an individual not having a mobile phone. Compared to traditional advertising, having a social media presence can help your business reach a targeted audience at a much lower cost. The larger your social media presence is the more real-time performance analysis you can do; meaning you’ll be able to tell if your social media ads, posts, and even your brand personality are doing – promotion. That result will then tell you exactly what improvements you need to make. Furthermore, design and branding will also help create that perfect image that the targeted audience will see.